Since 2012, I have taken care of every detail of the noyah™ brand.
In 2020, I started redesigning the website for mobile and desktop interfaces. It was the time of the beginning of the pandemic, it was necessary to act immediately and reach the customers directly, as they could not go to drugstores. It was necessary to quickly switch from the previous simple retailer website and address ordinary customers as well.
This is how the virtual lipstick try-on AR feature was born. Customers can try on all shades of lipsticks and lip glosses live to make sure about their choice. We also planned another additional marketing function: the creation of unique bundles that increase purchases and basket value. With social media campaigns, the new website completely took the place of the drugstores that were forced to close at the time.
In addition to the customer log-in, I also had to create a retailer log-in as well, like the previous one but much smarter, where they can order products and POS providers in bulk, and various functions with which they can quickly reorder their stocks – in short, to simplify the purchase of them.
The most important product advantage of the noyah™ brand is that all products are natural, even edible. It can be divided into a small number of coherent product groups, and each group contains 2-5-10 types of products. For a better user experience, I also created icons and illustrations.
